SYNOPSIS

Director｜Mihnea Toma

Screenwriter｜None

Cast｜None

Producer｜None

Cinematographer｜None

Genre｜Experimental short film, Fashion short film

Length｜1 min 56 s

Year｜2021

Dialogue｜None

Subtitles｜None

Region｜Romania

Production Company｜None

Synopsis

This is a Kitsch manifesto celebrating clichés, pop culture, eroticism & fetishes. Kitsch has become a typical product for modernity and consumerism but also a way to escape from everyday reality.

NEO-KITSCH explores the theme of artificiality, sexuality and the race for the perfect body promoted by social media, press and fashion. NEO-KITSCH is investigating the body, the gender stereotypes and the theme of masculinity-femininity. Today the face of masculinity is changing and new forms of masculinity are taking shape.

NEO-KITSCH blends Western and Eastern European aesthetics in order to shake up cultural standards.

Director Biography

Mihnea Toma is a Romanian film student born in 1999. He graduated UNATC “I.L. Caragiale” in Bucharest with a Bachelor’s Degree in Film Directing and now he is studying Documentary Filmmaking. He made five short films: L-ați vazut pe…? (2019), O mie de motive (2021), Prins într-o pânză de păianjen (2021) and two documentaries – Mă numesc Sebastian (2019) and Venim pe rând și mergem pe sărite / We come one by one and we leave at one’s time (2020) along with some music videos.

Director’s Statement

NEO-KITSCH gathers contemporary Romanian designers, dancers and artists from the film industry, most of them freshly graduates.

Besides the interest for fashion, we were interested in investigating the body, the gender stereotypes and the theme of masculinity-femininity.

We had chosen the kitsch aesthetic because these days kitsch can be perceived as an antidote to contemporary alienation. Kitsch has become a typical product for modernity and consumerism but also a way to escape from everyday reality.

This short film resembles advertisements in which frames are changing extremely fast and also use bright colors meant to arouse the interest of the viewer and create a sense of enthusiasm. The advertising industry was an inspiration for the creation of this film.